Hello,
I’m Ines.
Currently lead product designer at Haulpoint. Open to new roles from January 2027.
I make complex B2B software easy to finish. Eight years designing tools for logistics, payments and health, from the first interview to the shipped release.
What recruiters ask first
Looking for
Senior or lead product designer
Focus
B2B SaaS, logistics, fintech
Experience
8 years
Based in
Copenhagen
Available
From January 2027
Last role
Haulpoint
Four case studies, with the numbers.
Each one starts with a one-minute short version. Read on only if you want to.
Route planning in 9 minutes, not 40
Haulpoint
,
Web app
,
2026
40 → 9 min
Card disputes customers can finish alone
Kitebank
,
iOS
,
2025
Dispute calls −38%
Repeat prescriptions in three taps
Mendwell
,
Web + iOS
,
2024
Completed 61% → 89%
One design system for four product teams
Tessel
,
Design system
,
2023
212 → 74 components
Watch the work first.
Then design it.
Watch
I sit with the people who use the product before I open Figma. Support tickets and a morning of shadowing beat a month of guessing.
Before I open Figma
A morning at the depot
40 support tickets read
Open Figma
Frame
One sentence for the problem, one number for success. Agreed with the team before any screens.
Problem
Dispatchers rebuild every plan from scratch.
Success
40 → 9 min
Agreed
Test
Prototypes go in front of real users every week. If I have to explain it, it isn’t done.
Copy plan
Session 4
Copy last week’s plan
4 of 5 did it
Ship
I write the states, edge cases and copy, and stay with engineering until it’s live and measured.
States
5 of 5
Default
Live
Loading
Skeleton
Empty
“No orders yet”
Error
Retry
No access
Ask an admin
“Ines spent two mornings at a depot before she drew anything. The board she came back with is the reason our pilot customers renewed.”
Jonas Holm
Product manager, Haulpoint
“Her specs answer the question before I ask it. Every empty state, every error and the exact words were already in the file.”
Priya Nair
Staff engineer, Kitebank
“She turned a dispute flow everyone was afraid to touch into the calmest screen in our app, and brought the call numbers to prove it.”
Sara Lindqvist
Head of design, Kitebank